Author: RSSS Staff

Episode 24 - The Salesperson's Formula for Increasing Profitability

Small improvements create big gains

The Salesperson’s Formula for Increasing Profitability

In this episode, Mel and Ray discuss some key business metrics and how small changes can lead to significant increases in profitability for you as a salesperson and your business. Download the graphic referenced in this episode, courtesy of Kurt Hauser of...

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Trigger Based Marketing

If you’re paying attention, your prospects will tell you when they are interested in doing business. In this episode, Mel and Ray discuss Trigger Based Marketing, and how you can create fresh opportunities to connect with prospects and even get your prospect to send a signal flare when they’re...

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Episode 22 - The Business of Business Cards

Effective Tool or Expensive Waste of Paper

The Business of Business Cards

Your business card should be more than just another piece of paper. In this episode, Mel and Ray discuss business card design, the mistakes they have made, and how you can make the most of this everyday business...

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Episode 21 - The Advantage of Using Advantages

Features and benefits are great, advantages are better

The Advantage of Using Advantages

Most good salespeople know the importance of talking about features and benefits, but how many talk about advantages in their sales presentations. In this episode Mel and Ray talk about all three, and how using advantages is to your advantage as a sales...

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