Month: October 2017

Episode 22 - The Business of Business Cards

Effective Tool or Expensive Waste of Paper

The Business of Business Cards

Your business card should be more than just another piece of paper. In this episode, Mel and Ray discuss business card design, the mistakes they have made, and how you can make the most of this everyday business...

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Episode 21 - The Advantage of Using Advantages

Features and benefits are great, advantages are better

The Advantage of Using Advantages

Most good salespeople know the importance of talking about features and benefits, but how many talk about advantages in their sales presentations. In this episode Mel and Ray talk about all three, and how using advantages is to your advantage as a sales...

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Episode 019 - Testimonials vs. Endorsements

Let your customers make the sale for you.

Testimonials vs. Endorsements

Getting third-party confirmation of the value that you add as a salesperson can help you achieve a higher level of sales success. In this episode of the Really Simple Sales Success podcast, Ray and Mel discuss the difference between testimonials and endorsements, and how you can get convincing customer...

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Episode 018 - Overcoming Call Reluctance

When FDR said "the only thing we have to fear is fear itself," he was talking about cold calls.

Overcoming Call Reluctance

Cold Calling. For some sales people, having to make cold calls is worse than having to see the dentist for a root canal. However there’s no reason for it to be so intimidating. In this episode, Mel lays out one simple strategy that has helped many of his coaching clients overcome their call reluctance, and manages to confuse Ray in the...

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